Creative Preview · Concept frames for Krystle & the DYAI team

Six frames.
Two engines.

Three concepts for Kor Esynce. Three concepts for the practice. Sample direction only — designed to give the team a feel for what AYMI’s creative voice looks like applied to each surface before we lock the production set.

Format IG/Meta feed · 1:1 and 4:5

Status v1 concept · pre-production

§ 00 · How to read this

What we’re showing, and what we aren’t.

Each frame is a fully composed ad — image, headline, eyebrow, and brand mark are all rendered together as one piece. That’s the production format we’d ship.

What you’re seeing is six concept frames — directional samples that show the visual register, the editorial voice, and the way copy and image work as one composition. Real Kor Esynce product photography from koresynce.com would anchor the production set; Krystle’s actual portraiture (with consent) would replace the suggestive scene-only practice ads.

What we’re not doing: generic before-and-after grids, spa-language headlines, stock-photo injectors, or any of the visual register that fights against the clinical-luxury position the brand has earned. The point of this preview is to show that the AYMI register fits — and to confirm we’re reading the brand correctly before we build the full production set.

Bucket 01 · 3 concepts

Kor Esynce — the CPG line.

Clinical-luxury skincare, DTC. Three concepts that compound on the science framing and the founder-as-clinician credibility.

Concept 01 · FEED 1:1

Your skin.
Your science.

Anchors on the brand’s own tagline. The amber serum bottle and sage sprig do the visual work — clinical without being sterile, botanical without being naturopath. Sits cleanly in a beauty-and-wellness feed without trying to compete with it.

CTA register “Find your regimen → koresynce.com”

Concept 02 · FEED 4:5

Built like a protocol.
Reads like a ritual.

The regimen-as-system play. The three-vessel diagonal is doing two jobs: showing the line as a coherent system, and letting the buyer mentally place herself into the morning/evening routine. 4:5 vertical format claims more feed real estate.

CTA register “Start the regimen → koresynce.com”

Concept 03 · FEED 1:1

Made by a clinician.
Not a brand consultant.

The differentiator ad. Names the elephant in the celebrity-skincare-line room: most DTC brands are licensed names with a brand consultant in the back. Kor Esynce is the other thing. This is the headline that wins the buyer who’s tired of the first thing.

CTA register “Read the formulation → koresynce.com”

Bucket 02 · 3 concepts

DYAI — the practice.

New-patient acquisition for the Greensboro practice. Three concepts that compound on the pivot story, the inclusive-aesthetics positioning, and the regional credential.

Concept 04 · FEED 1:1

From the ER
to your skin.

The pivot story compressed into five words. Carries Krystle’s authority signal without an explainer — the prospect fills in the rest. The empty consultation chair stages the space as calm and considered, not the chrome-and-fluorescent feel of most aesthetics ads. Reads as the place a serious patient actually wants to walk into.

CTA register “Book a consult → dyainstitute.com”

Concept 05 · FEED 4:5

Aesthetics that read your skin correctly.

The skin-of-color seeker ad. Doesn’t shout inclusion — it shows it. The eight-swatch column is the proof. For the buyer who’s been to two practices that got her wrong, this is the headline she’s been waiting to read. The 4:5 format gives the swatches room to breathe.

CTA register “See the work → dyainstitute.com”

Concept 06 · FEED 1:1

The aesthetic practice North Carolina was waiting for.

The regional credential ad. Magnolia is doing the local work without being kitschy about it. The headline implies a category gap that DYAI fills — and signals that the practice is regionally specific, not interchangeable with whatever’s in the next strip mall. Best run geo-targeted to the Triad + NC statewide.

CTA register “Visit the practice → dyainstitute.com”

How this expands

These six are the directional set. The production build, per AYMI’s standard creative package, is 4 placements per winning concept — 1:1 feed, 4:5 vertical feed, 9:16 stories & Reels, 16:9 for display and YouTube. So two winning concepts here would expand into eight to ten production-ready units across placements.

Headline + body-copy variants are produced in pairs for A/B testing. Each winning concept also gets a paired landing-page block — the ad’s register carries into the page the click lands on, so the user experience is one register, not two.

Kor Esynce production frames would anchor to real product photography from koresynce.com (we wouldn’t imagine the brand’s actual SKUs). DYAI production frames would, with Krystle’s consent, layer in her portraiture for the personal-brand-driven concepts where the founder’s face is the lead.

Next Step

Flag the concepts that resonate. We’ll build out the production set.

If two or three of these read right, we expand each winner into the full 4-placement set with paired copy variants and a matched landing page block. If none of them land — also useful — we re-cut the direction and try a different register.

Back to the proposal →

AYMI · A Performance & Growth Agency